Technology — No Sale No Fee
Sell My Digital Agency / Software Business
Sell your digital agency, software company or SaaS business with professional support and no upfront fees. Only a success fee on a completed sale. Tech businesses with recurring revenue are among the most valuable in the market.
How to Value Your Digital Agency / Software Business
Digital agencies are typically valued at 2x–4x EBITDA. SaaS and software businesses with strong recurring revenue often achieve 4x–8x. Key drivers include recurring revenue percentage, client retention rate, team structure and whether the business operates independently of the founder.
Listed Across All 5 Major UK Platforms
Your digital agency / software business listing is advertised simultaneously on BusinessesForSale.com, Rightbiz, Daltons Business, Business Sale Report and Bizsale.co.uk — the UK's five biggest business-for-sale marketplaces, collectively reaching hundreds of thousands of registered buyers.
Professional Information Memorandum
Every listing includes a professionally written Information Memorandum — a detailed document presenting your digital agency / software business to prospective buyers. It covers your trading history, financials, operations and growth potential.
NDA Protection on Every Enquiry
Every buyer must sign a Non-Disclosure Agreement before receiving any details about your digital agency / software business. Your identity, location and financial information remain completely confidential until you choose to reveal them.
No Upfront Fees — Ever
Listing your digital agency / software business is completely free. There are no upfront fees, no listing fees, no marketing fees and no monthly charges. You only pay our success fee when your business successfully completes.
Experienced UK Business Brokers
Our team are experienced business brokers who have sold businesses across every sector and every region of the UK. We guide you through every stage — from valuation and listing, to buyer qualification, negotiation and completion.
Key Value Drivers
- High recurring monthly revenue (MRR/ARR) with strong retention
- Technology IP ownership — owned code, proprietary platform
- Diversified client base with no single client over 20% of revenue
- Strong net revenue retention (>110% for SaaS is exceptional)
- Experienced, retained technical and delivery team
- Documented processes and deliverables — not founder-dependent
Common Mistakes to Avoid
- Including founder salary in profit without normalising it to market rate
- Overvaluing based on revenue multiples — buyers focus on profit
- Not ensuring IP ownership is clearly documented and owned by the company
- Failing to disclose client concentration risk
- Presenting MRR without churn rate — buyers will ask for both
Who Buys This Type of Business?
Digital agency buyers include larger agency groups consolidating the market, private equity platforms building marketing services businesses, tech entrepreneurs acquiring complementary capability, and overseas buyers targeting UK digital talent. SaaS buyers are global — expect interest from US and European buyers at premium valuations.
UK Market Demand
UK tech M&A remains active. Strategic acquirers are paying strong prices for agencies with specialist capabilities (AI, automation, performance marketing). SaaS businesses with validated recurring revenue models attract international buyer competition. The sector rewards well-prepared sellers — buyers are sophisticated and move quickly when they see quality.
Common Questions
How is a digital agency valued?
Digital agencies are valued at 2x–4x EBITDA. Key factors are client retention, recurring retainer income, team stability and differentiation. Specialist agencies (AI, SEO, performance) often achieve higher multiples than generalist shops.
How do you value a SaaS business?
SaaS businesses are valued on ARR multiple (typically 3x–6x ARR) or EBITDA multiple (4x–8x). Churn rate, net revenue retention, CAC payback period and growth rate all affect the multiple. High-growth, low-churn SaaS businesses attract significant international buyer interest.
How do I sell my digital agency without losing clients?
Confidentiality is key. Clients aren't notified until after contracts exchange. The buyer will typically ask for a handover period during which you introduce them to key accounts. Structuring an earn-out based on client retention can give the buyer confidence and allow you to maximise total consideration.
Do I need to sell my agency if my team leaves?
Team risk is real in agency sales. Buyers will want key team members on employment contracts and may require them to sign retention agreements or enter new contracts before the deal completes. Identify your 2–3 key people early and have honest conversations about the sale timeline.
How long does it take to sell a digital agency?
Typically 6–12 months from listing to completion. SaaS businesses with clean metrics can move faster if the buyer is a strategic acquirer. Well-prepared agencies with documented processes and financials consistently achieve quicker completions.
What is the success fee?
Our success fee is only payable when contracts exchange and your sale successfully completes. There are no upfront fees, no listing fees and no monthly charges. Contact us for our current fee structure.
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