Digital — No Sale No Fee
Sell My eCommerce Business
Sell your eCommerce or online business with no upfront fees. We reach a global network of digital buyers and only charge a success fee when your business successfully sells. eCommerce businesses with recurring revenue are among the most sought-after assets in the market today.
How to Value Your eCommerce Business
eCommerce businesses are typically valued at 2x–4x annual net profit. Recurring revenue (subscriptions, auto-replenishment), brand strength, customer acquisition cost and platform diversification all influence the multiple. Amazon FBA businesses often achieve 3x–5x depending on brand ownership and review history.
Listed Across All 5 Major UK Platforms
Your ecommerce business listing is advertised simultaneously on BusinessesForSale.com, Rightbiz, Daltons Business, Business Sale Report and Bizsale.co.uk — the UK's five biggest business-for-sale marketplaces, collectively reaching hundreds of thousands of registered buyers.
Professional Information Memorandum
Every listing includes a professionally written Information Memorandum — a detailed document presenting your ecommerce business to prospective buyers. It covers your trading history, financials, operations and growth potential.
NDA Protection on Every Enquiry
Every buyer must sign a Non-Disclosure Agreement before receiving any details about your ecommerce business. Your identity, location and financial information remain completely confidential until you choose to reveal them.
No Upfront Fees — Ever
Listing your ecommerce business is completely free. There are no upfront fees, no listing fees, no marketing fees and no monthly charges. You only pay our success fee when your business successfully completes.
Experienced UK Business Brokers
Our team are experienced business brokers who have sold businesses across every sector and every region of the UK. We guide you through every stage — from valuation and listing, to buyer qualification, negotiation and completion.
Key Value Drivers
- Strong, defensible brand with owned customer relationships
- Recurring or subscription-based revenue
- Low customer acquisition cost relative to lifetime value
- Diversified sales channels (own website, Amazon, eBay, social)
- Owned SKUs and proprietary product development
- Clean Google Analytics, Shopify or platform data going back 2+ years
Common Mistakes to Avoid
- Presenting revenue figures without net profit after advertising and fulfilment costs
- Not disclosing seller account health issues on Amazon or eBay
- Overestimating the value of social media followers that aren't engaged buyers
- Failing to document supplier agreements and payment terms
- Not ensuring the brand IP (trademarks, domain names) is owned by the selling entity
Who Buys This Type of Business?
eCommerce buyers include digital entrepreneurs looking to buy an established online income, holding companies acquiring digital brands for portfolio growth, physical retailers seeking to add online revenue, and private equity platforms targeting profitable eCommerce roll-ups. UK and European buyers are most active in the £50k–£2m range.
UK Market Demand
eCommerce M&A has matured significantly. Buyers are sophisticated and focused on profit over revenue. Brands with owned IP, defensible product niches and diverse sales channels are attracting premium valuations and quick sales. The £100k–£500k net profit range sees the most active buyer competition.
Common Questions
How is an eCommerce business valued?
eCommerce businesses are valued at 2x–4x annual net profit (after all advertising, fulfilment and operating costs). Subscription or recurring revenue, brand ownership and sales channel diversification all increase the multiple.
Can I sell my Amazon FBA business?
Yes — Amazon FBA businesses are actively traded. Buyers value brand registry ownership, review history, ASIN performance data and supplier exclusivity. Amazon account health and any prior warnings or suspensions must be disclosed.
How do I transfer a Shopify store to a new owner?
Shopify stores can be transferred via the Partner programme or by adding the buyer as a staff member and transferring ownership. Domain names, payment gateways and app subscriptions all need separate transfers. Your solicitor will outline the technical transfer protocol in the sale agreement.
What data do buyers want to see when buying an eCommerce business?
Buyers expect: 24 months of P&L, Google Analytics or platform analytics, advertising spend by channel, supplier invoices, customer LTV and CAC, returns rate, SKU-level profitability and inventory levels. The more data you can provide, the faster the due diligence.
How do I protect my identity when selling my eCommerce business?
All buyers sign an NDA before receiving any information. We describe businesses in general terms (niche, revenue range, platform) without naming the brand until the buyer is qualified. This protects you from competitors identifying your brand during the sales process.
What is the success fee?
Our success fee is only payable when contracts exchange and your sale successfully completes. There are no upfront fees, no listing fees and no monthly charges. Contact us for our current fee structure.
Ready to Sell Your Business?
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